The Toast logo was designed with the core values of Toast in mind. The sans serif font and minimal design is simple and recognizable. The warm color, smooth edges, and playful icon align with our friendly, approachable nature.
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Use the dimensions of the slice icons as a guide for clear space when placing other elements around the wordmark.
To ensure the logo maintains a strong impact, don't modify or distort it in any way. The alterations listed below are examples of unacceptable treatments.
Only use the 'slice' icon without the wordmark in cases where there’s an established familiarity with the Toast brand and/or space is too limited. The slice icon should never stand alone outside of its circular or square container.
The circular container is the primary style and should be used in brand and marketing materials. The rounded square container should only be used within Toast products and user interfaces as a navigational element.
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To ensure the icon maintains a strong impact, do not modify or distort it in any way. The alterations listed are examples of unacceptable treatments.
Product lockups include two core components: the logo icon and the product wordmark using the core brand font Effra in regular weight. Always set the typeface size of the property name to be proportionate to the logo icon. Note the differences in padding to create optical symmetry due to the unbalanced icon.
Use product lockup grid
This is the acceptable usage of our logo paired with our current tagline or strapline. This may evolve, but a few key points remain. 1) Always use our core brand font, Effra, for the tagline. 2) Never make the typeface larger than the logo’s letters.
The Toast.org logo should only be used as a white lockup on an orange or dark colored background. Please note, the blue and blue/gray color variations should no longer be used moving forward.
Download Toast.org lockup
