Our mission
01
Toast is for everyone. We’re friendly and approachable. We champion inclusivity, and focus on our audience rather than ourselves. We create something familiar, honest, and real by harnessing the power of everyday moments.
This welcoming persona translates visually into a simple, direct look and feel. We prioritize ease of use with clean, generous use of white space. We lean into our brand color, Toast Orange, to convey authenticity and warmth to our customers.
02
The restaurant world is anything but bland – and neither are we. As leaders in restaurant technology, we reflect the passion and energy of our customers with confident messaging and a crisp point of view. We opt for clarity over cleverness, but can’t resist a dash of dry humor.
Our boldness comes to life visually with a bright, tight color palette, clear typography, and creative illustrations that underscore the interconnectivity of both restaurant operations and restaurant life.
03
To put it mildly: our customers are busy. We respect their time by focusing on solutions, getting to the point, and showing up in the same way, time after time. We create a visual experience that’s modern and grounded without sacrificing accessibility or usability.
To us, dependability and helpfulness are synonymous with consistency. Our customers should recognize us, and every interaction with us – whether through the website, through social media, or through the product itself – should feel productive, reliable, and inspiring.
Looking for something? We've got you covered. Access the assets, media, templates, and branded materials you need to create memorable, consistent Toast experiences.
